Hia Cheng was appointed as the Executive Director and Chief Financial Officer of GCB on 8 January 2005.
He obtained his professional accounting qualification from the ACCA in 1991 and became a fellow member of ACCA in 2001. He was with TH Liew & Gan, a local audit firm from 1986 to 1990, before joining GCCM in 1991 as the Accounts Supervisor. In 1996, he was promoted to Finance and Trading Manager of GCCM, leading the department in the sourcing of cocoa beans and the marketing of cocoa butter, cocoa mass and cocoa cake.
Throughout the years, he has been actively involved in corporate strategy planning as well as financial and foreign currency management. In addition, he also leads the feasibility studies and investment appraisals for all expansion projects at GCB. He has successfully strengthened GCB’s relationships with major players in the industry, including international trading companies, key suppliers and customers and cocoa-related organisations.
Currently, he leads the trading, marketing, accounting, finance and logistic functions of the Group, and is also tasked with leading GCB's expansion projects within European market. In October 2022, he was appointed as the Director of GCBUKP, the newly set up subsidiary in United Kingdom, which is a property management company.
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